Press kit

MACRO by Discernable

Everything you need to write about MACRO by Discernable, or to have its maker on your show. All photos are free to use with credit: Discernable.

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In a sentence

MACRO by Discernable is a $20, no-subscription calorie and macro tracker that the founder of Australian media studio Discernable built for himself after the subscription app he was paying for kept ignoring him.

The short version

MACRO by Discernable is a simple calorie and macro tracker built by one person for himself. Fed up with paying monthly for a big-name app that ignored him, he built his own: one-tap logging, 12,000+ Australian foods and smart Insights that run on your phone. It costs $20 once. There's no account, no ads and no AI inside.

The story

The man behind Discernable spent a lifetime as the fat kid, peaking at 149.9 kg (330 lb). His body, he says, never wanted to be that size.

Change didn't come from a diet. It came from dealing with the past: trauma work, therapy and what he calls a full identity excavation. His tastes changed, and the weight melted away. Today he's about 93 kg (205 lb). "I cleared the emotional crap and the trauma," he says, "and my body did the rest."

He tracked every day while it happened, using a big-name calorie app he paid for monthly. It ignored him. It felt, in his words, like a dietitian wrote it, built to put people on a diet rather than help them become someone new. So in 2025 he built his own, laid out exactly the way he wanted, and used it every day.

That app is MACRO by Discernable. There's no company behind it, no dev team and no focus groups: just one person who still opens it every day and fixes whatever bugs him. It costs $20 once, for life.

Key facts

Name	MACRO by Discernable. Please use the full name; other apps called "Macro" exist.
Made by	The founder of Discernable, an independent Australian media studio. He goes by Discernable publicly.
His weight	149.9 kg (330 lb) at his heaviest; about 93 kg (205 lb) today
What it is	A calorie and macro tracker: calories, protein, carbs and fat, plus weight, body measurements and optional cycle tracking
Price	A$20 once, for life, with every update included. 21-day free trial, no card needed. No subscription, no ads.
Where	A web app that installs to the home screen on iPhone and Android. It's deliberately not in the app stores.
Foods	12,000+ Australian foods and supermarket products (Food Standards Australia New Zealand and Open Food Facts data)
Insights	Works out how much you can really eat to hold your weight, from your own log and weigh-ins. Filters out water-weight swings, flags food that may be slipping through unlogged, and estimates when you'll reach your goal. All of it is maths on the phone.
Privacy	No account. The food diary stays on the phone. Email backup is optional.
AI	None inside, and MACRO never connects to an AI. Optional buttons copy a summary of your log, or a meal-photo prompt, for your own ChatGPT or Gemini. Nothing is shared unless you paste it.
Built	2025, in Australia
Website	discernable.io/getmacro